We know how pervasive social media is with Generation Y. But The Pew Internet & American Life Project reports: 42% – Friending Grandma. Half of Internet users from 50 to retirement age are using social networking sites at nearly twice the rate as before. This means a large percentage of your organization has had some exposure to the technology.

In the past, you connected with friends by sending annual holiday cards, and you filled out performance appraisals once a year. Yet many Human-Resources Executives Say Reviews Are Off the Mark. Today, much like connecting regularly on social network sites, you can make performance and goals a regular destination.

Now is the time for launching a performance management solution that connects to ongoing mentoring, learning, performance reviews, and goal alignment. With alignment inside, organizations enjoy higher profits and greater engagement.

Manage Your Human Sigma from Harvard Business Review (HBR) extends this point. Where customer engagement and employee engagement are both high, business units achieve higher financial returns and are 3.4 times more effective than the baseline.

Using social aspects to enhance unified talent management―which has been proven with process automation validation to achieve results―is the way to maximize your benefits and hardwire performance into your organization.