There are certain jobs and positions that make recruiting more challenging. But making the right connections with career passion, work-life balance, and career site culture can provide ideas for solutions.

The non-profit sector, for instance, has always been a challenging area for recruiting. Techniques that can help are described in Linking Passion and Career: The Perils of Nonprofit Recruiting. Teach for America (TFA) uses those strategies powered by Taleo to recruit recent graduates as teachers for challenging assignments.

Next to career passion, research has shown that Better work-life balance boosts the bottom line. In spite of contrary opinions from old school retired executives, organizations that stress work-life balance earn 20% more per year per employee.

And there is no better place to promote those values than on your career site. In fact, a study from the American Psychological Association, explained in Cant Find the Right Fit? How Using Employee Testimonials May Help, shows how candidates are more attracted to organizations when the career sites feature employee testimonials.

Especially in an age of technology, making a personal connection makes the difference. Start employee engagement by promoting your employment brand at the career site with winning talent strategies.