Executive perspectives on the economy are varied. But in the PricewaterhouseCoopers 12th Annual Global CEO Survey 2009, more than 1,000 CEOs were asked:
How important are the following sources of competitive advantage in sustaining your growth over the long term?
Here are the top three responses; all relate to talent management:
1. Access to, and retention of, key talent
2. Ability to adapt to change
3. Strength of your brand and reputation
Rather than believe the economy has deteriorated the importance of HR and talent, the PwC survey validates similar previous findings including:
Taking It From the Top: Boards Concerned About Talent Management
Talent Management: Top Business Priority
Advantage: Talent Management
