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01/29/08
Top Employment Brands: Best of the Best
Fortune’s list of the 100 Best Companies to Work For is compiled each year using a large number of attributes and an exhaustive process. Being on this list gives you a major employment brand advantage and results in a jump in the number of job applications.
Candidates from college graduates to seasoned job hoppers use this annual list to target potential employers – typically starting online at your career site. Online is where applicants get their first impression of your employment brand. The Taleo Research paper, Career Site 2.0: Taking the Lead in the War for Talent, and webcast show how technology makes a measured difference.
As Great Place to Work® Institute notes:
Great Workplaces Outperform the Stock Market Studies show being a great place to work is good for business, as publicly traded “100 Best” companies have consistently outperformed the S&P 500 by a wide margin. A 2007 paper, "Does the Stock Market Fully Value Intangibles? Employee Satisfaction and Equity Prices," found that an “annually rebalanced portfolio of FORTUNE magazine's ‘Best Companies to Work For in America’ earned 14 percent per year from 1998 to 2005, over double the market return.”
Of course, your career site and your employer brand are just one aspect of a bigger financial picture, but they can provide a positive contribution to your organization. Taleo is proud to serve a number of the companies on this year’s list. Congratulations to all of this year’s winners!
Taleo Blog - Talent Management Solutions
Taleo's Talent Management Solutions Blog is about developments in Talent Management - from its definition and practices - to the latest research in the field.
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| Alice Snell Vice President, Taleo Research Send a comment to the author at research@taleo.com |
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