Here’s more validation of good works translating into good business. According to a survey conducted by Sirota Survey Intelligence, “employees who are satisfied with their company’s commitment to social responsibility have positive views about their employer in several other key areas – including its sense of direction, competitiveness, integrity, interest in their well-being, and employee engagement.”

• 86% of employees who are satisfied with their organization’s CSR commitment have high levels of engagement. When employees are negative about their employer’s CSR activities, only 37% are highly engaged.

• 82% of employees who are satisfied with their employer’s CSR commitment also feel their organization is highly competitive in the marketplace. When employees are negative about their company’s CSR activities, only 41% feel it is competitive in the marketplace.

In terms of a talent management practice, satisfied employees are productive employees and have high retention rates. Attention to corporate social responsibility is not just good citizenship, it's good business.