Google Uses Paid Search Ads for Talent Attraction

by Alice Snell | January 9, 2006 No comments

Every one of us that surfs the Internet probably knows all about the small contextual paid search ads that are displayed on the right hand side of Google search results. Very few companies have been using them for talent sourcing, but Google actually posted some for their own internal needs.

As shown on the image below, this simple technique could be used by all companies and could radically change the talent sourcing industry without any acquisition for Google!

http://www.taleo.com/blog/images/google ad taleo.JPG

Alice Snell

Alice Snell

Former Vice President, Taleo Research

Alice Snell is former Vice President of Taleo Research. Ms. Snell has been tracking and analyzing the intersection between technology and talent management for more than a decade. A noted […]