Coming from the same competitive perspective as Survivor, weve already seen reality TV cover the Youre fired! aspect of employment with The Apprentice. But how about a show called, Youre Hired!?
That premise might support the true reality of solving talent shortages in some critical professions, such as nursing! In fact, we recently saw a new reality TV show called NurseTV.
This show presents six nurses over 13 weeks where we see how these nurses work, live, and play as they reside together in a $10M mansion, go skydiving, and do some exotic activities.
Our healthcare customers should be ecstatic! With a lifestyle that glamorous, now everyone will want to be a nurse! Thats a great initiative to enhance the perception of a profession.
Reality TV also makes us think about what could you do to enhance the image of your company employer value proposition? Weve already seen the TV ads for WalMart. But when do we see the reality show that enhances their brand?
But we would really like to see a show called: YOURE HIRED!
Thats the show where organizations compete for the limited numbers of top talent in a shrinking market of qualified candidates. The organization that captures the most top talent in 13 weeks wins the prize. Of course, they would need a talent focused mindset using the latest technology and assessments (such as Taleo) to clearly demonstrate competitive advantage!
