A few people asked me about the new domain ending .jobs, and if it is the beginning of a new area in corporate website talent management? If you are in charge of your companys talent strategy or website or corporate event branding, should you care to have a .jobs extension in addition to your traditional URL?

As promoted by SHRM, this will be a way to access in a standard fashion the section of the site that is related to jobs, or careers as we often refer to it. My point of view is yes, you should do it. Will it change your world dramatically if you dont? No.

We have been analyzing careers website best practices for some time now (see our reports) to optimize every single aspect that can influence the effectiveness of a corporate careers website. I would categorize the use of the .jobs domain as a means to optimize your traffic generation. Thanks to it, you may have more people coming to your site.

I have been asking some job posting aggregators if they believe the .jobs extension would impact the way their technology fetches the job postings from the individual corporate website, and the answer has been in the negative. We believe that you have to make sure your careers website is world class. That means have a fully integrated front-end and back-end, and all of the best practices on the list we identified. The .jobs domain would be one, but only one practice, and it will only be effective as a majority of people adopt it. Otherwise it could be just like the .biz trial a couple of years ago.