According to the Pew Internet & American Life Project's tracking survey, the number of adult Internet users who have a social networking profile has risen from 8% to 35% in four years. Social networking is no longer only a recruiting tactic or a quirky habit of Generation Y. It’s gone mainstream.

Social Networks Grow: Friending Mom and Dad explains how even though the largest percentage of users (75%) is still in the 18-24 year old range, the overall growth has extended throughout the demographics.

More than half of UK employers surveyed say Graduates Don't Just Want to Use Social Networking in the Work Place They Expect It.

Web-based networking is just one use of technology that is increasing its value among jobseekers and employees. More broadly, a national survey found that four in five workers said access to technology is important to their capacity to be creative (78%) and productive (80%) at work.

• 80% said that such technology gives their employer an edge in the marketplace.

• 39% surveyed said they would consider changing jobs if it meant having access to more up-to-date technology.

The survey respondents are not exclusively IT workers, just as all the social networkers are not Millennials. Today, technology tools can help you connect with and retain talent. That talent also use the tools for greater productivity. Talent management professionals can use up-to-date technology tools to achieve both benefits.