While reading Love Your Job Enough to Marry It: Let Me Count the Ways, we found more evidence that career sites can be a huge differentiator in the war for talent. In Sarah Needleman’s article More Corporate Career Sites Satisfy Job Hunters' Demands, The Wall Street Journal covered how large enterprises are increasingly relying on their career sites to attract the wandering eyes of the top talent they need.

That’s because the popularity of online job searching is growing steadily among job seekers. Here are the main features they seek:
• Detailed company and job profiles.
• Ideal candidate descriptions.
• Long-term career insights.
• Clearly defined application process.

In its annual study, Potentialpark Communications of Stockholm ranked more than 100 career portals sites based on responses from more than 1,200 job hunters representing web-savvy Generations X and Y. Looking at the list, we know that more than half of the top 20 are powered by Taleo.

If you’re looking to take advantage of the career site difference and make next year’s list, read more about the next generation of corporate career websites in the Taleo Research white paper: Career Site 2.0: Taking the Lead in the War for Talent. The article Web 2.0 Recruiting is Here by Kevin Wheeler is another must-read for those looking to gain competitive advantage with Web 2.0 technologies.