Holiday bargains, sales, and decorations attract legions of shoppers this time of year. With those kinds of numbers out and about, you could take advantage of the opportunity to increase your employment brand visibility while doing some actual recruiting and hiring.

That’s what our customer Starwood Hotels & Resorts is doing successfully. As the HR manager comments in Need Hires? Try the Mall:

“This is the time of year people are out shopping. There’s high traffic and they’re curious. You wouldn’t believe the number of people we get who stop in because they’re curious.”

And while they’re there, make sure to sell the whole employment package, the total compensation package—benefits, healthcare coverage, retirement programs and more—to your candidates.

Effective recruiting and retention strategies should include creative sourcing techniques that also showcase your employment brand regardless of the season.