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12/05/07
A Tale of Two CRMs
With the war for talent raging, HR is doing what it can to recruit and retain top talent by managing candidate relationships. Meanwhile, your sales and support staff are focused on managing customer relationships. Depending on who in the organization you ask, you may get the same response as Charles Dickens’ opener in A Tale of Two Cities: "It was the best of times, it was the worst of times..."
There are now two CRMs: customer relationship management (CRM) on the sales side and candidate relationship management (CRM) on the HR side. If you are a recruiter, your candidates are your customers. For them, the recruiting relationship begins at your career site.
Your career site says a lot about your business. It’s the front line in the war for talent. Candidates are shopping for a career; first impressions can make or break recruiting success.
Register now for a webcast sponsored by Taleo and Pinstripe to find out about THE TEN DEMANDMENTS: Rules to Live by in the Age of the Demanding Candidate.
Take a closer look at the recruiters' CRM and you may be saying: “"It is a far, far better thing that I do, than I have ever done…”
Taleo Blog - Talent Management Solutions
Taleo's Talent Management Solutions Blog is about developments in Talent Management - from its definition and practices - to the latest research in the field.
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| Alice Snell Vice President, Taleo Research Send a comment to the author at research@taleo.com |
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