We are probably all aware of the impact of the book What Color is Your Parachute? on the career process. But have you thought about the color applicants see when they consider your organization? You better hope they see a green employment brand or you may be seeing red.

Here is a roundup of recent articles on the power of green recruiting:

• Environmentally conscious candidates representing Generations X and Y are looking to work for green employment brands.

• According to Harris, more than 33% of Americans are more inclined to work for a green company.

• A survey by Sun Microsystems said 73% percent of workers believe it’s important that their employer is environmentally and socially responsible.

• GE and others are gaining competitive advantage in the hunt for top talent with green programs.

• The Brown-Wilson Group’s Black Book of Outsourcing: 2007 Green Outsourcer Report says more than 88% of executives see environmental commitment as influencing their outsourcing selection process.

• Human Resource Executive Online outlines how companies like Dow Chemical successfully emphasize their green employment brand in the recruiting process.

The green perception of your employment brand starts at your career site. If the process is completely automated without the use of paper, then candidates can tell your company has taken the steps to enable green recruiting.