The same folks who brought us the War for Talent have sent a wake up call to talent managers worldwide. McKinsey’s article The value of China's emerging middle class describes how growth begets rising incomes and accelerates development of the middle class. Here is their chart:

Why is this important? Because as you establish your brand in China, you must also consider your employment brand and how your career sites in growing markets will stand up to the talent challenge as buying power evolves.

According to consulting firm XMei International, barriers include:

• Talent management—China is experiencing a talent shortage at every level, sending salaries through the roof as desperate companies lure employees away from their competitors. The average turnover in Shanghai and Beijing is 20-25%.
• Quality of leadership—Key leadership skills that spell success on the global market are often lacking in the current crop of Chinese employees. Some industry segments are growing by as much as 30 percent per year; where will the next generation of effective leaders come from?

Learn more by listening to the archived webcast: Recruiting in Emerging Markets and reading these Career 2.0 white papers about how you can gain the talent advantage by starting at your career sites.