The International Workplace Survey from Robert Half reveals recent research on employer branding. Highlights include:

• 68% of worldwide companies lack an employer brand strategy.

• 44% of UK companies see the importance of a brand strategy.

With 35% lacking plans to exploit their employment brand, the talent advantage goes to those agile organizations that can develop a strategy, execute the plan, and upgrade their career sites the fastest.

The battle for the best talent will be waged on your career site, as described in the Taleo Research white paper, Career Site 2.0: Taking the Lead in the War for Talent. New Web 2.0 recruiting technologies can deliver the most innovative and intuitive talent management experience to customers and candidates.

If you are a UK company, congratulations on leading the pack in employer brand awareness. Yet, as reported in Careers Site Recruiting in the FTSE 100 Companies: A Missed Opportunity we found only half enable online applications through a structured form in an automated process.