Leading employers are constantly striving to find ways to differentiate themselves with candidates and enhance their employment and organization brand – especially with Generation Y.

Here’s one way: the 2007 Deloitte Volunteer IMPACT Survey found that providing volunteer opportunities can sway Gen Y jobseekers your way. 62 percent of respondents prefer to work for a company that provides them with opportunities to apply their skills to benefit non-profit organizations.

And there’s clearly room to stand out:

At Taleo, we actively encourage volunteerism and recently raised thousands for a great organization called Room to Read that is “changing the world, one book at a time”. This organization is responsible for building 287 school rooms, establishing 3,600 libraries, and publishing/donating 2.8 million books!

Good corporate citizenship may also provide an edge in building your workforce.