We found it interesting to dive into the NORAS 2006 survey. This survey looks at 18,724 online jobseekers on commercial job sites in the UK.

Here are the lessons we take from it and advise organizations to take into account:

1. 10% of people had no work permit. A pre-screening tool to weed those out is important if you don’t provide relocation and don’t sponsor visa.
2. Another 10% were outside the country with a work permit. This can be a good strategy to bring hard to find skills from abroad, or bring them back.
3. 20% were senior manager or above with 2% chief executive; 5% were earning more than £100,000 ($173k or EU118k). That shows you can reach senior individuals online, so don’t be shy to post those jobs.
4. 25% are not actively looking for jobs. Again, the possibility to reach passive seeker is a reality.
5. Virtually all (87%) active seekers are visiting more than one site. And the greater percentage of seekers (35%) found those sites through a search engine. So make sure some of the spend of your sourcing budget is on search engine optimization on services such as HRSEO.
6. For jobseekers that still believe online applications are not working: 68% obtained an interview, and 62% obtained a job as a result of an application posted online. Persistence pays,…