As you are reading a blog right now, you probably know what it is. A blog is a weblog or web page where individuals express opinions and point of view on a specific topic using a diary or a journal.

Here on the Taleo Blog, we express our views on the talent management industry and the latest research. The tone on blogs is always less formal than traditional controlled marketing jargon. So a question could be: Are Fortune 500 companies using this new method of communicating?

We all know that companies like Sun Microsystems or Boeing use blogs as a general PR tool. Honeywell and Microsoft also sponsor blogs specifically for talent related issues.

But what about the rest of the Fortune 500? Are these mentioned companies the exceptions? Today you can in fact monitor how many are blogging at the Fortune 500 Business Blogging Wiki.

So if your company is reluctant to blog today, send them to this website!