These days, sometimes we think we are back in 1999 with all the excitement brewing for new concepts using Internet technology that will change the world!

And indeed, Amazon.com changed the way we buy things, eBay changed how we sell things, and Monster.com changed the way we advertise jobs. Recently, many conversations have centered around the second wave of the Internet or Web 2.0.

In the talent management space, we saw several initiatives on the sourcing front including leveraging online social networks, referrals, and any techniques to see beyond the job boards.

Today we at Taleo are happy to announce an agreement with Jobster, who has been the most visible tool out there to leverage this new wave of sourcing we are calling Sourcing 2.0. But let’s remember that for all of you who are looking at new trends and choosing what to use, the new solution is not a replacement of the old medium, but a supplement.

Indeed when the cinema was invented, we counted the days left for the live theatres. When video emerged, we thought movie theatres will collapse. But today, they all live together.

The same is true for candidate sourcing. Newspapers are still a very powerful medium to attract and brand your company, as shown in the latest Conference Board survey and in the chart below. But the online job boards market grew in 10 years to about $2B, while the job classifieds is about $4B.

The momentum is of course towards the new medium, and Jobster is one good example of leveraging an age old practice (referrals) and digitize the process into a structured web solution.

We look forward to this new alliance. Jobster will help Taleo customers leverage the latest and greatest online method of sourcing better candidates!