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Perception vs. Reality: Jobseeker Behavior Online
The corporate Career Web site is both a leading corporate ambassador, and a significant candidate sourcing and prescreening tool. Large corporations have increasingly recognized and responded to the power and potential of using the corporate Web site in the recruiting strategy.
Visitors to the corporate Web site represent a large, desirable group of potential candidates. To gain the most benefit from these potential candidates, it is imperative that corporations understand the behaviors and attitudes of the total stream of corporate Career Web site visitors.
To attain insight into their motives and interests, Taleo Research conducted a survey of more than 1,500 visitors to the Careers section of the corporate Web sites of four Fortune 500 companies. Perception vs. Reality: Jobseeker Behavior Online is a report based on an analysis of the survey. Survey results yield significant surprises, and deflate some widely-held myths about online jobseekers.
Perception vs. Reality: Jobseeker Behavior Online reveals valuable observations about candidate behavior, preferences and expectations of corporations offering employment. The report includes recommendations for results-based actions for corporations to improve the interface and interaction between the corporate Careers Web site and its visitors.
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