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Case Study

Fair Trade USA Hires and Retains the Best To Carry Out Its Mission

Fair Trade USA, which certifies Fair Trade products, discovered that its HR practices were outdated. It received all its resumes via email and forwarded them to hiring managers -- a process that became unmanageable as the volume increased. Resume screening was done manually, if at all. And setting corporate and employee goals was a manual, paper-based process, just like performance reviews.

Today Fair Trade USA attracts top candidates through a branded careers website and quickly screens out applicants that don't meet basic requirements. Integration with social media websites and a careers website that recognizes returning applicants improve the candidate experience. the company also aligns employee goals with corporate goals centrally in an online environment. Managers are able to give more detailed performance reviews, which help to engage and motivate employees.